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Paris Baguette
Marking Paris Baguette’s UK expansion and bringing a fresh bakery experience to the South Bank.
THE BRIEF
As part of Paris Baguette’s target of 200 UK stores by 2036, this project transformed an iconic London location into a space that communicated 'modern, vibrant and freshly inspired'.
The project looked to bring attention to the novelty of the new location while maintaining a consistent brand identity aligned with their other stores. The focus was on creating a welcoming, elegant environment that reflected the bakery’s premium offerings and drew footfall from locals and tourists.
CLIENT
Monza Ltd
LOCATION
South Bank, London
WORK
Interior Fit-Out
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What we delivered
Front-of-house development
We created and installed bespoke timber shelving that formed a kitchen pass, main bar area, and counter shelving, providing both functionality and a signature visual identity for the space. Each element was crafted to blend seamlessly with the Paris Baguette's contemporary aesthetic.
Tailored seating solutions
Window seating, banquettes, and table arrangements were delivered to encourage guests to linger and enjoy the bakery experience. Creamy leather upholstered backrests and light-toned finishes complemented the airy ambience, balancing comfort and style.
Layout & considered design
The space was built around a central glass display counter, showcasing Paris Baguette’s fresh offerings as guests entered. This was paired with a warm seating area that encouraged visitors to stay. Every design decision focused on guest experience and drawing attention to the products at the heart of the brand.
THE EXPERIENCE
The South Bank launch was a popular, high-traffic day, with the space performing seamlessly under demand.
The combination of durable materials, welcoming seating, and visual merchandising created a space that is both functional and Instagram-worthy, perfect for social media coverage. This successful new location strengthens Paris Baguette’s UK presence and moves the brand one step closer to its expansion target.
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