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Dear Coco at The Draper
A chic yet homely coffee spot on the doorstep of the Colindale community.
THE BRIEF
As part of Dear Coco’s expansion into Northwest London, this fifth site needed to welcome a new community while staying consistent with the brand across other locations.
The space had to feel familiar and inviting, while still being unique to its setting. A location that feels recognisable as Dear Coco, and is designed to make guests feel at home from the second they arrive.
CLIENT
Dear Coco London
LOCATION
Colindale, London
WORK
Graphics and Signage
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What we delivered
Internal & external lightbox graphics
Custom-made lightboxes were installed internally and externally to highlight Dear Coco’s most popular offerings. Positioned to face the street, they projected the brand outward with a confident and intriguing message.
Brand consistency across a new location
Branding was carried through this new site with the same clarity and intent seen across other Dear Coco locations. The graphics were positioned where people naturally look - at eye level, at entrances, and along key sightlines - so the brand could sit at the centre of the space and as a key part of the experience.
Tailored, durable solutions
The lightboxes were built with durable materials suited to outdoor exposure and constant footfall; they hold their appearance on a busy London street without fading, warping, or needing regular upkeep. A reliable solution that continues to perform long after installation.
EXPERIENCE
From the outside in, the space communicated comfort and familiarity.
Since opening, the site has helped Dear Coco build connections with two audiences at once - those who already know and love the brand, and those discovering it for the first time. The Draper site now marks a significant step in Dear Coco Coffee’s UK growth.
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Thanks so much to the team for the great work over the past few weeks on the refurbishment.
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