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ATG Entertainment
The global leader in live entertainment.
THE BRIEF
The space needed to set the stage for the experience ahead.
ATG Entertainment wanted to reimagine their existing kiosk into a concession space that built excitement before guests took their seats, offering merchandise to bring the magic beyond the stage.
CLIENT
ATG Entertainment
LOCATION
Apollo Victoria
WORK
Design Assistance, Production & Installation
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What we delivered
A captivating theatrical experience
The kiosks needed to immerse visitors in the world of Wicked from the moment they arrived. With vibrant, themed décor, green LED lighting and subtle nods to the show’s story, the space became a dynamic part of the theatre experience.
A dual-purpose space
The kiosks combined theatre refreshments and exclusive merchandise into one tempting experience. We created a space that felt full of choice while ensuring displays were carefully placed to avoid cluttering the venue.
Strong brand presence
We delivered a space that was a centrepiece for the brands identity, with clear, prominent branding across display units and the kiosk structure, that reinforced the iconic legacy of the show.
THE EXPERIENCE
A central hub for enthusiastic theatregoers.
The kiosk provided a space where visitors could continue with the excitement of the show, while enjoying refreshments and themed products as they taken in the 'Wicked' experience.
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