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Alexander McQueen
A debut pop-up at Harrods for the bold and nature-inspired brand.
THE BRIEF
Following a nature-inspired theme, the space needed to reflect the brands commitment to the natural world.
Alexander McQueen set out to unveil its first pop-up within Harrods' prestigious Exhibition Windows to present the Autumn/Winter 2019 accessory collection. They wanted to immerse the handbags in an autumnal meadow of seasonal flowers and grasses and create a concession space that felt organic and premium.
CLIENT
Alexander McQueen
LOCATION
Harrods, London
WORK
Production & Installation
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What we delivered
A contemporary concession space
We delivered a modern concession area featuring bold blocks of oak and walnut veneer. This elegant backdrop complemented display counters showcasing Alexander McQueen's watches and scarves, creating a stylish and inviting shopping environment.
An Intricate window display
The window display featured oval-shaped floral islands, each elevated and finished with specialised, aged bronze paint. These raised flowerbeds were filled with seasonal blooms and grasses, artfully enveloping the handbags and creating a captivating visual narrative.
Functional Display units
Within the concession space, the oak and walnut veneer installations were thoughtfully designed to double as storage solutions. Integrated drawers provided discreet yet accessible spaces for the brand's accessory products, ensuring functionality without compromising on style.
THE EXPERIENCE
The fusion of natural elements with high fashion resulted in a timeless space where products stood out within their 'natural' habitat.
Visitors were drawn to the exquisite floral arrangements surrounding the handbags, sparking intrigue and admiration. The multi-level displays, from the elevated flowerbeds to the striking presentation of garments from the 'Love of Flowers' campaign, offered a dynamic and immersive experience that celebrated the relationship between nature and couture.
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